Harley Stock Valuation

HOG -  USA Stock  

USD 36.61  0.88  2.35%

What is the value of Harley Davidson today? Calculating the true value of any business is not as easy as it may seem. While the market cap of a public entity, such as Harley Davidson, is its stock price multiplied by the total number of shares outstanding, calculating Harley Davidson's enterprise value requires a different approach. It uses Harley Davidson's balance sheet items such as long-term debt, the book value of the preferred stock, minority interest, and other important financials.
The current year Free Cash Flow is expected to grow to about 930.8 M. The current year Enterprise Value is expected to grow to about 11.7 B.
Harley-Davidson retains a regular Real Value of $42.19 per share. The prevalent price of the firm is $36.61. At this time, the firm appears to be undervalued. Our model calculates the value of Harley-Davidson from evaluating the firm fundamentals such as Return On Asset of 3.99 %, current valuation of 12.17 B, and Return On Equity of 25.93 % as well as inspecting its technical indicators and Probability Of Bankruptcy. In general, we encourage purchasing undervalued assets and exiting overvalued assets since, at some point, asset prices and their ongoing real values will come together.
Harley Davidson Valuation Module provides a unique way to ballpark how much the company is worth today. It is done using both, our quantitative analysis of the company fundamentals as well as its intrinsic market price estimation to project the real value. We also take into consideration other essential factors such as Harley Davidson's management style, its c-level domain expertise and tenure, its overall leadership history as well as current capital structure, and future earnings potential.
Today 36.61
Please note that Harley Davidson's price fluctuation is very steady at this time. Calculation of the real value of Harley-Davidson is based on 3 months time horizon. Increasing Harley Davidson's time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
Our valuation method for Harley-Davidson is useful when determining the fair value of the Harley stock, which is usually determined by what a typical buyer is willing to pay for full or partial control of Harley Davidson. Since Harley Davidson is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Harley Stock. However, Harley Davidson's intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value.
Real Value
Estimating the potential upside or downside of Harley-Davidson helps investors to forecast how Harley stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Harley Davidson more accurately as focusing exclusively on Harley Davidson's fundamentals will not take into account other important factors:
Estimates (5)
LowProjected EPSHigh
LowEstimated ValueHigh
Annual Dividend
LowIncome Per ShareHigh
8 Analysts
LowTarget PriceHigh
Traditionally analysts and sophisticated investors use multiple methods for valuing a cash-flow-generating entity or its stock. For example, some money managers use Harley Davidson's intrinsic value based on its ongoing forecasts of Harley Davidson's financial statements. In contrast, other private, professional wealth advisors use a multiplier approach by looking to relative value analysis against Harley Davidson's closest peers. When choosing an evaluation method for Harley-Davidson, ensure it is appropriate for the firm given its current financial situation and market classification. If more than one evaluation category is relevant, we suggest using both methods to arrive at a better estimate.

Harley Davidson Investments

7.29 Billion


Harley Valuation Drivers Correlation

Many accounts on the financial statements of Harley-Davidson are highly interrelated and sometimes correlated. Consequently, when conducting Harley's valuation analysis, one should examine all of the accounts reported to obtain a complete picture of its financial situation. We provide a unique feature to present a conventional correlation table purposely composed against different valuation-related drivers of Harley
Click cells to compare fundamentals

Harley Valuation Trend

Knowing Harley Davidson's actual value is paramount for traders to make sound investment determinations. Harley Davidson's real value is not only important for the investor to make better decisions but also for a more accurate overall view of Harley Davidson's financial worth over time since having this information enables investors and analysts to forecast the earnings more efficiently. Using both Harley Davidson's enterprise value as well as its market capitalization is the best way to gauging the value of the company and is usually enough for investors to make market timing descisions.

Harley Market Cap

Harley-Davidson is rated # 2 in market capitalization category among related companies. Market capitalization of Recreational Vehicles industry is currently estimated at about 13.07 Billion. Harley Davidson totals roughly 5.51 Billion in market capitalization claiming about 42% of equities listed under Recreational Vehicles industry.
Capitalization  Revenue  Workforce  Valuation  Total debt

Harley Davidson Valuation Ratios as Compared to Competition

Comparative valuation techniques use various fundamental indicators to help in determining Harley Davidson's current stock value. Our valuation model uses many indicators to compare Harley Davidson value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Harley Davidson competition to find correlations between indicators driving Harley Davidson's intrinsic value. More Info.
Harley-Davidson is one of the top stocks in last dividend paid category among related companies. It is one of the top stocks in price to book category among related companies fabricating about  4.33  of Price to Book per Last Dividend Paid. The current year Price to Book Value is expected to grow to 2.90. Comparative valuation analysis is a catch-all model that can be used if you cannot value Harley Davidson by discounting back its dividends or cash flows. This model doesn't attempt to find an intrinsic value for Harley Davidson's Stock . Still, instead, it compares the stock's price multiples to a benchmark or nearest competition to determine if the stock is relatively undervalued or overvalued. The reason why the comparable model can be used in almost all circumstances is due to the vast number of multiples that can be utilized, such as the price-to-earnings (P/E), price-to-book (P/B), price-to-sales (P/S), price-to-cash flow (P/CF), and many others. The P/E ratio is the most commonly used of these ratios because it focuses on the Harley Davidson's earnings, one of the primary drivers of an investment's value.
Please note that valuation analysis is one of the essential comprehensive assessments in business. It evaluates Harley Davidson's worth, which you can determine by considering its current assets, liabilities and future cash flows. The investors' valuation analysis is an important metric that will give you a perspective on different companies. It helps you know the worth of the potential investment in Harley Davidson and how it compares across the competition.

About Harley Davidson Valuation

The equity valuation mechanism determines the current worth of Harley-Davidson on a weekly basis. We use both absolute as well as relative valuation methodologies to arrive at the intrinsic value of Harley-Davidson. In general, an absolute valuation paradigm, as applied to this company, attempts to find the value of Harley-Davidson based exclusively on its fundamental and basic technical indicators. By analyzing Harley Davidson's financials, quarterly and monthly indicators, and its related drivers such as dividends, operating cash flow, and various types of growth rates, we attempt to find the most accurate representation of Harley Davidson's intrinsic value. In some cases, mostly for established, large-cap companies, we also incorporate more traditional valuation methods such as dividend discount, discounted cash flow, or asset-based models. As compared to an absolute model, our relative valuation model uses a comparative analysis of Harley Davidson. We calculate exposure to Harley Davidson's market risk, different technical and fundamental indicators, relevant financial multiples and ratios, and then comparing them to Harley Davidson's related companies.
Last ReportedProjected for 2022
Gross Profit1.9 B1.8 B
Profit Margin 0.11  0.10 
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. It employs 5150 people.

Harley Davidson Quarterly Enterprise Value

10.86 Billion

Harley Davidson's stock price is the clearest measure of market expectations about its performance. Without stock valuation, investors cannot independently discern whether Harley Davidson's value is low or high relative to the company's performance and growth projections. Determining the market value of Harley Davidson can be done in different ways, such as multiplying its stock price by its outstanding shares.
A single share of Harley Davidson represents a small ownership stake in the entity. As a stockholder of Harley, your percentage of company ownership is determined by dividing the number of shares you own by the total number of shares outstanding and then multiplying that amount by 100. Owning stock in a company generally confers both corporate voting rights and income from any dividends paid to the stock owner.

Harley Davidson Dividends Analysis For Valuation

Please note that Harley Davidson has scaled down on payment of dividends at this time. Harley Davidson Price to Earnings Ratio are projected to increase significantly based on the last few years of reporting. The past year's Price to Earnings Ratio were at 8.91
There are various types of dividends Harley Davidson can pay to its shareholders, and the actual value of the dividend is determined on a per-share basis. It is to be paid equally to all of Harley shareholders on a specific date, known as the payable date. The cash dividend is the most common type of dividend payment - it is the payment of actual cash from Harley-Davidson directly to its shareholders. There are other types of dividends that companies can issue, such as stock dividends or asset dividends. When Harley pays a dividend, it has no impact on its enterprise value. It does, however, lowers the Equity Value of Harley Davidson by the value of the dividends paid out.

Harley Davidson Valuation Growth Rates

Growth stocks usually refer to those companies expected to grow sales and earnings faster than the market average. Growth stocks typically don't pay dividends, often look expensive, and usually trading at a high P/E ratio. Nevertheless, such valuations could be relatively cheap if the company continues to grow, which will drive the share price up. However, since most investors are paying a high price for a growth stock, based on expectations, if those expectations are not fully realized, growth stocks can see dramatic declines. Note, investing in growth stocks can be very risky. If the company such as Harley Davidson does not do well, investors take a loss on the stock when it is time to sell. Also, because growth stocks typically do not pay dividends, the only opportunity an investor has to make money on their investment is when they eventually sell their shares.
Quick Ratio1.13
Earnings Quarterly Growth35.60%
Revenue Growth17.10%
Payout Ratio13.70%
Enterprise Value To Ebitda13.15
Earnings Growth34.60%
Enterprise Value To Revenue2.41

Harley Davidson Current Valuation Indicators

Valuation refers to the process of determining the present value of Harley-Davidson and all of its assets. It can be calculated using a number of techniques. As many analysts who try to value Harley we look at many different elements of the entity such as Harley's management, its prospective future earnings, the current market value of the company's assets, as well as its capital structure formation. Harley Davidson's valuation analysis is also a process of estimating the intrinsic value of all assets and outstanding equities. There are different methodologies and models we use to develop the final Harley Davidson's valuation. The techniques such as discounted cash flow and fundamental indicators such as book value per share or market capitalization are well known and widely used across most financial advisers and money managers.
Valuations are an essential part of business, for companies themselves, but also for investors. For companies, such as Harley Davidson, valuations can help measure their progress and success and can help them track their performance in the market compared to others. In addition, investors can use Harley Davidson's valuations to help determine the worth of potential investments. They can do this by using data and information made public by a company. Regardless of who the valuation is for, it essentially describes Harley Davidson's worth.
Please check Risk vs Return Analysis. Note that the Harley-Davidson information on this page should be used as a complementary analysis to other Harley Davidson's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Headlines Timeline module to stay connected to all market stories and filter out noise. Drill down to analyze hype elasticity.

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When running Harley-Davidson price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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Is Harley Davidson's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Harley-Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine Harley Davidson value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.