Harley Stock Today

HOG -  USA Stock  

USD 38.18  0.14  0.37%

Market Performance
10 of 100
Odds Of Distress
Less than 39
Harley Davidson is trading at 38.18 as of the 16th of January 2022, a -0.37% down since the beginning of the trading day. The stock's lowest day price was 37.55. Harley Davidson has about a 39 percent probability of financial distress in the next few years of operation but had a somewhat ok performance during the last 90 days. Equity ratings for Harley-Davidson are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 18th of September 2021 and ending today, the 16th of January 2022. Click here to learn more.
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. The company has 153.88 M outstanding shares of which 18.17 M shares are currently shorted by investors with about 8.24 days to cover. More on Harley-Davidson

Harley Davidson Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. If you consider yourself one of those investors, make sure you clearly understand your entering position. Harley Davidson's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Harley Davidson or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Harley-Davidson was previously known as Harley-Davidson and was traded on New York Stock Exchange under the symbol HDI.
Harley-Davidson has a strong financial position based on the latest SEC filings
Over 96.0% of the company shares are owned by institutional investors
Latest headline from MacroaxisInsider: Harley Davidson exotic insider transaction detected
Harley Davidson Fama & French Consumer Goods
Consumer Goods
Fama & French Classification
Harley-Davidson SEC Filings
Harley Davidson SEC Filings Security & Exchange Commission EDGAR Reports
Legal NameHarley-Davidson
Older SymbolHDI
CEOMatthew Levatich  (View All)
Average Analyst Recommendation
Analysts covering Harley Davidson report their recommendations after researching Harley Davidson's financial statements, talking to executives and customers, or listening in on Harley Davidson's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Harley-Davidson. The Harley consensus assessment is calculated by taking the average forecast from all of the analysts covering Harley Davidson.
Piotroski F Score
Piotroski F-Score is a popular financial indicator that puts together nine criteria to evaluate the financial strength of Harley-Davidson based on its profitability, leverage, liquidity, source of funds, and operating efficiency. It is an academic score (developed by Joseph Piotroski in 2002) to determine the current strength of Harley-Davidson financial position. Scores of 8 and 9 are usually classified as strong value stocks, whereas scores of 2 or below are considered weak value stocks.
 8 - StrongDetails
Current ValueLast YearChange From Last Year 10 Year Trend
Weighted Average Shares152.7 M138 M
Significantly Up
Slightly volatile
Weighted Average Shares Diluted207.7 M177 M
Fairly Up
Slightly volatile
Net Cash Flow from Operations1.3 B1.4 B
Sufficiently Down
Slightly volatile
Total Assets13.1 B13.8 B
Notably Down
Slightly volatile
Total Liabilities10.8 B11.8 B
Significantly Down
Slightly volatile
Current AssetsB6.7 B
Moderately Down
Slightly volatile
Current Liabilities4.1 B4.6 B
Fairly Down
Slightly volatile
Total Debt9.3 B10.4 B
Moderately Down
Slightly volatile
Return on Average Assets0.04580.036
Significantly Up
Slightly volatile
Gross Margin0.290.26
Moderately Up
Slightly volatile
Asset Turnover0.390.3
Significantly Up
Slightly volatile
Macroaxis Advice
Unlike general analyst consensus, Macroaxis buy hold or sell recommendation is provided in the context of your current investment horizon and risk tolerance. The advice algorithm takes into account all of Harley Davidson's available fundamental, technical, and predictive indicators. Your current horizon is 90 days - details
Strong BuyUndervalued
Financial Strength
Harley Davidson's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Harley Davidson's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Harley Davidson's financial leverage. It provides some insight into what part of Harley Davidson's total assets is financed by creditors.
Share Download
Share Download
By using current balance sheet information, investors can analyze the liability, assets, and equity on Harley Davidson's books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Harley Davidson deploys its capital and how much of that capital is borrowed.
Harley Davidson cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company has 7.28 B in debt with debt to equity (D/E) ratio of 3.12, meaning that the company heavily relies on borrowing funds for operations. Harley-Davidson has a current ratio of 1.34, which is typical for the industry and considered as normal.

Operating Cash Flow

1.31 BillionShare
Harley-Davidson (HOG) is traded on New York Stock Exchange in USA. It is located in 3700 West Juneau Avenue, Milwaukee, WI 53208, United States and employs 5,150 people. Harley-Davidson was previously known as Harley-Davidson and was traded on New York Stock Exchange under the symbol HDI. Harley Davidson is listed under Consumer Goods category by Fama And French industry classification. The company currently falls under 'Mid-Cap' category with total capitalization of 6.01 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Harley Davidson's market, we take the total number of its shares issued and multiply it by Harley Davidson's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and these looking for more risk prefer small-cap and mid-cap equities. Harley-Davidson runs under Consumer Cyclical sector within Recreational Vehicles industry. The entity has 153.88 M outstanding shares of which 18.17 M shares are currently shorted by investors with about 8.24 days to cover. Harley-Davidson has about 1.12 B in cash with 968.37 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 7.25.
Check Harley Davidson Probability Of Bankruptcy
Harley Davidson secures a total of 153.88 Million outstanding shares. The majority of Harley-Davidson outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in Harley Davidson to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in Harley-Davidson. Please pay attention to any change in the institutional holdings of Harley-Davidson as this could imply that something significant has changed or about to change at the company. Note that regardless of who owns the company, if the true value of the entity is less than the market is willing to pay for it, you may not be able to generate positive returns over time.

Ownership Allocation (%)

Check Harley Ownership Details

Harley Stock Price Odds Analysis

What are Harley Davidson's target price odds to finish over the current price? Based on a normal probability distribution, the odds of Harley Davidson jumping above the current price in 90 days from now is about 26.37%. The Harley-Davidson probability density function shows the probability of Harley Davidson stock to fall within a particular range of prices over 90 days. Considering the 90-day investment horizon the stock has a beta coefficient of 1.0332. This usually indicates Harley-Davidson market returns are highly-sensitive to returns on the market. As the market goes up or down, Harley Davidson is expected to follow. Additionally, the company has an alpha of 0.0298, implying that it can generate a 0.0298 percent excess return over DOW after adjusting for the inherited market risk (beta).
 Odds Down 38.18HorizonTargetOdds Up 38.18 
73.31%90 days
Based on a normal probability distribution, the odds of Harley Davidson to move above the current price in 90 days from now is about 26.37 (This Harley-Davidson probability density function shows the probability of Harley Stock to fall within a particular range of prices over 90 days) .

Harley Davidson Historical Income Statement

Harley-Davidson Income Statement is one of the three primary financial statements used for reporting Harley's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Harley-Davidson revenue and expense. Harley Davidson Income Statement primarily focuses on the company's revenues and expenses during a particular period.
Harley Davidson Consolidated Income is projected to decrease significantly based on the last few years of reporting. The past year's Consolidated Income was at 1.17 Million. The current year Cost of Revenue is expected to grow to about 2.8 B, whereas Interest Expense is forecasted to decline to about 27.7 M. View More Fundamentals

Harley Stock Against Markets

Picking the right benchmark for Harley Davidson stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Harley Davidson stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Harley Davidson is critical whether you are bullish or bearish towards Harley-Davidson at a given time.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Harley Davidson without increasing your portfolio risk or giving up expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate.risk-adjusted returns of your individual positions relative to your overall portfolio.

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Harley Davidson Corporate Directors

Harley Davidson corporate directors refer to members of a Harley Davidson board of directors. The board of directors generally takes responsibility for the Harley Davidson's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Harley Davidson's board members must vote for the resolution. The Harley Davidson board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Donald James - DirectorProfile
Troy Alstead - Independent DirectorProfile
Allan Golston - Independent DirectorProfile
Brian Niccol - Independent DirectorProfile
Please check Risk vs Return Analysis. Note that the Harley-Davidson information on this page should be used as a complementary analysis to other Harley Davidson's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Alpha Finder module to use alpha and beta coefficients to find investment opportunities after accounting for the risk.

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When running Harley-Davidson price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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Is Harley Davidson's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Harley-Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine Harley Davidson value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.