Digital Stock Today


USD 1.53  0.16  9.47%   

Market Performance
6 of 100
Odds Of Distress
Over 70
Digital Media is selling at 1.53 as of the 29th of November 2022; that is -9.47 percent decrease since the beginning of the trading day. The stock's lowest day price was 1.53. Digital Media has a very high chance of experiencing financial distress in the next few years of operation. It also did not have a very good performance during the last 90 trading days. Equity ratings for Digital Media Solutions are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 30th of October 2022 and ending today, the 29th of November 2022. Click here to learn more.
Fiscal Year End
IPO Date
16th of July 2020
Communication Services
Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. The company was founded in 2012 and is headquartered in Clearwater, Florida. Digital Media operates under Advertising Agencies classification in the United States and is traded on New York Stock Exchange. The company has 36.19 M outstanding shares of which 258.77 K shares are currently shorted by investors with about 1.29 days to cover. More on Digital Media Solutions

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Digital Media Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Digital Media's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Digital Media or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Digital Media is way too risky over 90 days horizon
Digital Media may become a speculative penny stock
Digital Media appears to be risky and price may revert if volatility continues
Digital Media has high likelihood to experience some financial distress in the next 2 years
The company reported the last year's revenue of 426.36 M. Reported Net Loss for the year was (10.28 M) with profit before taxes, overhead, and interest of 79.91 M.
About 67.0% of the company shares are held by institutions such as insurance companies
Latest headline from TOWNSQUARE MEDIA, INC. Managements Discussion and Analysis of Financial Condition and Results of Operations -
CEOJoseph Marinucci
Average Analyst Recommendation
Analysts covering Digital Media report their recommendations after researching Digital Media's financial statements, talking to executives and customers, or listening in on Digital Media's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Digital Media Solutions. The Digital consensus assessment is calculated by taking the average forecast from all of the analysts covering Digital Media.
Strong Buy1 Opinion
Macroaxis Advice
Unlike general analyst consensus, Macroaxis buy hold or sell recommendation is provided in the context of your current investment horizon and risk tolerance. The advice algorithm takes into account all of Digital Media's available fundamental, technical, and predictive indicators. Your current horizon is 90 days - details
Strong SellUndervalued
Digital Media Solutions (DMS) is traded on New York Stock Exchange in USA and employs 580 people. The company currently falls under 'Small-Cap' category with total capitalization of 104.43 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Digital Media's market, we take the total number of its shares issued and multiply it by Digital Media's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and these looking for more risk prefer small-cap and mid-cap equities. Digital Media Solutions runs under Communication Services sector within Advertising Agencies industry. The entity has 36.19 M outstanding shares of which 258.77 K shares are currently shorted by investors with about 1.29 days to cover. Digital Media Solutions has about 26.37 M in cash with 22.69 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.66.
Check Digital Media Probability Of Bankruptcy
Digital Media Solutions retains a total of 36.19 Million outstanding shares. Over half of Digital Media Solutions outstanding shares are owned by other corporate entities. These other corporate entities are typically referred to corporate investors that obtain positions in a given instrument to benefit from reduced trade commissions. Consequently, these institutions are subject to different rules and regulation than regular investors in Digital Media. Please watch out for any change in the institutional holdings of Digital Media Solutions as this could mean something significant has changed or about to change at the company. Remember, it does not matter who owns the company or if the company is currently losing money. If the true value of the company is more than the market pays for it currently, you can still have a good investment opportunity.

Ownership Allocation (%)

Check Digital Ownership Details

Digital Stock Price Odds Analysis

In regard to a normal probability distribution, the odds of Digital Media jumping above the current price in 90 days from now is about 81.4%. The Digital Media Solutions probability density function shows the probability of Digital Media stock to fall within a particular range of prices over 90 days. Considering the 90-day investment horizon Digital Media Solutions has a beta of -0.2082 suggesting as returns on benchmark increase, returns on holding Digital Media are expected to decrease at a much lower rate. During the bear market, however, Digital Media Solutions is likely to outperform the market. Additionally, the company has an alpha of 0.7415, implying that it can generate a 0.74 percent excess return over DOW after adjusting for the inherited market risk (beta).
  Odds Below 1.53HorizonTargetOdds Above 1.53
18.53%90 days
Based on a normal probability distribution, the odds of Digital Media to move above the current price in 90 days from now is about 81.4 (This Digital Media Solutions probability density function shows the probability of Digital Stock to fall within a particular range of prices over 90 days) .

Digital Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Digital Media that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Digital Media's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Digital Media's value.
InstituionSecurity TypeTotal SharesValue
Zebra Capital Management LlcCommon Shares15 K17 K
Zebra Capital Management LlcCommon Shares14.4 K52 K
Wolverine Asset Management LlcWarrants8600.0
View Digital Media Diagnostics

Digital Media Solutions Risk Profiles

Investors will always prefer to have the highest possible return on investment while minimizing volatility. Digital Media market risk premium is the additional return an investor will receive from holding Digital Media long position in a well-diversified portfolio. The market premium is part of the Capital Asset Pricing Model (CAPM), which most analysts and investors use to calculate the acceptable rate of return on investment in Digital Media. At the center of the CAPM is the concept of risk and reward, which is usually communicated by investors using alpha and beta measures. Although Digital Media's alpha and beta are two of the key measurements used to evaluate Digital Media's performance over the market, the standard measures of volatility play an important role as well.

Digital Stock Against Markets

Picking the right benchmark for Digital Media stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Digital Media stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Digital Media is critical whether you are bullish or bearish towards Digital Media Solutions at a given time.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Digital Media without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Digital Media Corporate Management

Elected by the shareholders, the Digital Media's board of directors comprises two types of representatives: Digital Media inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Digital. The board's role is to monitor Digital Media's management team and ensure that shareholders' interests are well served. Digital Media's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Digital Media's outside directors are responsible for providing unbiased perspectives on the board's policies.
Joseph Liner - Chief Revenue OfficerProfile
Mary Minnick - Independent Chairman of the BoardProfile
Anthony Saldana - General Counsel, Executive Vice President - Legal and Compliance, SecretaryProfile
Matthew Goodman - Chief Information OfficerProfile

Invested in Digital Media Solutions?

The danger of trading Digital Media Solutions is mainly related to its market volatility and company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Digital Media is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Digital Media. The Shape ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Digital Media Solutions is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
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When running Digital Media Solutions price analysis, check to measure Digital Media's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Digital Media is operating at the current time. Most of Digital Media's value examination focuses on studying past and present price action to predict the probability of Digital Media's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Digital Media's price. Additionally, you may evaluate how the addition of Digital Media to your portfolios can decrease your overall portfolio volatility.
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Is Digital Media's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Digital Media. If investors know Digital will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Digital Media listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
Market Capitalization
61.1 M
Quarterly Revenue Growth YOY
Return On Assets
The market value of Digital Media Solutions is measured differently than its book value, which is the value of Digital that is recorded on the company's balance sheet. Investors also form their own opinion of Digital Media's value that differs from its market value or its book value, called intrinsic value, which is Digital Media's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Digital Media's market value can be influenced by many factors that don't directly affect Digital Media's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Digital Media's value and its price as these two are different measures arrived at by different means. Investors typically determine Digital Media value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Digital Media's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.