Blue Apron Stock Today

APRN -  USA Stock  

USD 8.12  1.72  17.48%

Blue Apron is selling for 8.12 as of the 29th of November 2021. This is a -17.48% down since the beginning of the trading day. The stock's open price was 9.84. Blue Apron has about a 33 percent probability of financial distress in the next few years of operation but had a somewhat good performance during the last 90 days. Equity ratings for Blue Apron Holdings are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 30th of September 2021 and ending today, the 29th of November 2021. Please note, there could be an existing legal relationship between Blue Apron Holdings (APRN) and Fourthstage Technologies (FOUR2). Click here to learn more.
Market Performance
14 of 100
Odds Of Distress
Less than 33
Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York. Blue Apron operates under Internet Retail classification in the United States and is traded on New York Stock Exchange. The company has 14.66 M outstanding shares of which 1.9 M shares are presently shorted by private and institutional investors with about 1.63 trading days to cover. More on Blue Apron Holdings

Blue Apron Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. If you consider yourself one of those investors, make sure you clearly understand your entering position. Blue Apron's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Blue Apron or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Blue Apron Holdings is way too risky over 90 days horizon
Blue Apron Holdings appears to be risky and price may revert if volatility continues
The company reported the previous year's revenue of 481.43 M. Net Loss for the year was (61.43 M) with profit before overhead, payroll, taxes, and interest of 177.68 M.
Blue Apron Holdings currently holds about 50.99 M in cash with (19.32 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 2.16.
Blue Apron Holdings has a frail financial position based on the latest SEC disclosures
Latest headline from Could The Blue Apron Holdings, Inc. Ownership Structure Tell Us Something Useful - Simply Wall St
Blue Apron Fama & French Retail
Fama & French Classification
Blue Apron Holdings SEC Filings
Blue Apron SEC Filings Security & Exchange Commission EDGAR Reports
Legal NameBlue Apron Holdings
Related EntityFOUR2 (Fourthstage Technologies)
CEOLinda Kozlowski  (View All)
Average Analyst Recommendation
Analysts covering Blue Apron report their recommendations after researching Blue Apron's financial statements, talking to executives and customers, or listening in on Blue Apron's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Blue Apron Holdings. The Blue Apron consensus assessment is calculated by taking the average forecast from all of the analysts covering Blue Apron.
Strong Buy1 Opinion
Piotroski F Score
Piotroski F-Score is a popular financial indicator that puts together nine criteria to evaluate the financial strength of Blue Apron Holdings based on its profitability, leverage, liquidity, source of funds, and operating efficiency. It is an academic score (developed by Joseph Piotroski in 2002) to determine the current strength of Blue Apron Holdings financial position. Scores of 8 and 9 are usually classified as strong value stocks, whereas scores of 2 or below are considered weak value stocks.
 3 - FrailDetails
Current ValueLast YearChange From Last Year 10 Year Trend
Weighted Average Shares12.9 M15.1 M
Fairly Down
Slightly volatile
Weighted Average Shares Diluted12.9 M15.1 M
Fairly Down
Slightly volatile
Total Assets286.3 M215.3 M
Significantly Up
Slightly volatile
Total Liabilities189.9 M151.4 M
Significantly Up
Slightly volatile
Current Assets106.8 M86.1 M
Fairly Up
Current Liabilities71.7 M75.1 M
Sufficiently Down
Slightly volatile
Total Debt89.5 M68.2 M
Significantly Up
Gross Margin0.40.44
Significantly Down
Slightly volatile
Asset Turnover2.012.101
Sufficiently Down
Slightly volatile
Macroaxis Advice
Unlike general analyst consensus, Macroaxis buy hold or sell recommendation is provided in the context of your current investment horizon and risk tolerance. The advice algorithm takes into account all of Blue Apron's available fundamental, technical, and predictive indicators. Your current horizon is 90 days - details
Strong HoldUndervalued
Financial Strength
Blue Apron's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Blue Apron's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Blue Apron's financial leverage. It provides some insight into what part of Blue Apron's total assets is financed by creditors.
Share Download
Share Download
By using current balance sheet information, investors can analyze the liability, assets, and equity on Blue Apron's books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Blue Apron deploys its capital and how much of that capital is borrowed.
Blue Apron cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company currently holds 66.51 M in liabilities with Debt to Equity (D/E) ratio of 1.18, which is about average as compared to similar companies. Blue Apron Holdings has a current ratio of 1.16, suggesting that it is in a questionable position to pay out its financial obligations when due.

Operating Cash Flow

(5.8 Million)Share
Blue Apron Holdings (APRN) is traded on New York Stock Exchange in USA. It is located in 28 Liberty Street and employs 1,544 people. Blue Apron is listed under Retail category by Fama And French industry classification. The company currently falls under 'Small-Cap' category with current market capitalization of 146.57 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Blue Apron's market, we take the total number of its shares issued and multiply it by Blue Apron's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and these looking for more risk prefer small-cap and mid-cap equities. Blue Apron Holdings conducts business under Consumer Cyclical sector and is part of Internet Retail industry. The entity has 14.66 M outstanding shares of which 1.9 M shares are presently shorted by private and institutional investors with about 1.63 trading days to cover. Blue Apron Holdings currently holds about 50.99 M in cash with (19.32 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 2.16.
Check Blue Apron Probability Of Bankruptcy
The market capitalization of Blue Apron Holdings is $146.57 Million. 30% of Blue Apron Holdings outstanding shares are owned by other corporate entities. Institutional investors are typically referred to investors that purchase positions in a given stock to benefit from reduced commissions. Consequently, institutional investors are subject to different rules and regulation than regular investors. Please look out for any change in current institutional holding as this could mean something significant has changed at the company or about to change. Note, that even with negative profits, if the true value of the firm is larger than the current market value, you may still be able to generate positive returns on investment in this company.

Ownership Allocation (%)

Check Blue Apron Ownership Details

Blue Apron Stock Price Odds Analysis

What are Blue Apron's target price odds to finish over the current price? Proceeding from a normal probability distribution, the odds of Blue Apron jumping above the current price in 90 days from now is about 31.38%. The Blue Apron Holdings probability density function shows the probability of Blue Apron stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days the stock has a beta coefficient of 1.1938. This suggests as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Blue Apron will likely underperform. Moreover, the company has an alpha of 1.6175, implying that it can generate a 1.62 percent excess return over DOW after adjusting for the inherited market risk (beta).
 Odds Down 8.12HorizonTargetOdds Up 8.12 
68.54%90 days
Based on a normal probability distribution, the odds of Blue Apron to move above the current price in 90 days from now is about 31.38 (This Blue Apron Holdings probability density function shows the probability of Blue Apron Stock to fall within a particular range of prices over 90 days) .

Blue Apron Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Blue Apron that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Blue Apron's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Blue Apron's value.
InstituionSecurity TypeTotal SharesValue
Bank Of America CorpPut Options906.4 K6.7 M
Bank Of America CorpCall Options812.8 KM
Vanguard Group IncCommon Shares750.3 K5.5 M
River Mercantile Asset Management LlpCommon Shares683.6 KM
View Blue Apron Diagnostics

Blue Apron Historical Income Statement

Blue Apron Holdings Income Statement is one of the three primary financial statements used for reporting Blue Apron's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Blue Apron Holdings revenue and expense. Blue Apron Income Statement primarily focuses on the company's revenues and expenses during a particular period.
Blue Apron Income Tax Expense is quite stable at the moment as compared to the past year. The company's current value of Income Tax Expense is estimated at 44,877.19 View More Fundamentals

Blue Apron Stock Against Markets

Picking the right benchmark for Blue Apron stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Blue Apron stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Blue Apron is critical whether you are bullish or bearish towards Blue Apron Holdings at a given time.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Blue Apron without increasing your portfolio risk or giving up expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate.risk-adjusted returns of your individual positions relative to your overall portfolio.

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Blue Apron Corporate Directors

Blue Apron corporate directors refer to members of a Blue Apron board of directors. The board of directors generally takes responsibility for the Blue Apron's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Blue Apron's board members must vote for the resolution. The Blue Apron board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Gary Hirshberg - Independent DirectorProfile
Robert Goodman - Lead Independent DirectorProfile
Kenneth Fox - Independent DirectorProfile
Brian Kelley - Independent DirectorProfile
Please continue to Trending Equities. Note that the Blue Apron Holdings information on this page should be used as a complementary analysis to other Blue Apron's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Crypto Correlations module to use cryptocurrency correlation module to diversify your cryptocurrency portfolio across multiple coins.

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When running Blue Apron Holdings price analysis, check to measure Blue Apron's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Blue Apron is operating at the current time. Most of Blue Apron's value examination focuses on studying past and present price action to predict the probability of Blue Apron's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Blue Apron's price. Additionally, you may evaluate how the addition of Blue Apron to your portfolios can decrease your overall portfolio volatility.
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Is Blue Apron's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Blue Apron. If investors know Blue Apron will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Blue Apron listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Blue Apron Holdings is measured differently than its book value, which is the value of Blue Apron that is recorded on the company's balance sheet. Investors also form their own opinion of Blue Apron's value that differs from its market value or its book value, called intrinsic value, which is Blue Apron's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Blue Apron's market value can be influenced by many factors that don't directly affect Blue Apron's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Blue Apron's value and its price as these two are different measures arrived at by different means. Investors typically determine Blue Apron value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Blue Apron's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.