Harley Fundamentals

HOG
 Stock
  

USD 31.99  0.33  1.04%   

Harley-Davidson fundamentals help investors to digest information that contributes to Harley Davidson's financial success or failures. It also enables traders to predict the movement of Harley Stock. The fundamental analysis module provides a way to measure Harley Davidson's intrinsic value by examining its available economic and financial indicators, including the cash flow records, the balance sheet account changes, the income statement patterns, and various microeconomic indicators and financial ratios related to Harley Davidson stock. This module does not cover all equities due to inconsistencies in global equity categorizations. Continue to Equity Screeners to view more equity screening tools.
  
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Harley Davidson Operating Expenses is projected to increase significantly based on the last few years of reporting. The past year's Operating Expenses was at 1.05 Billion. The current year Selling General and Administrative Expense is expected to grow to about 1.2 B, whereas Cost of Revenue is forecasted to decline to about 3.3 B.

Harley Profit Margin Analysis

Harley Davidson's Profit Margin measures overall efficiency of a company and shows its ability to withstand competition as well as defend against adverse conditions such as rising costs, falling prices, decline in sales or management distress. Profit margin tells investors how well the company executes on its overall pricing strategies as well as how effective the company in controlling its costs.

Harley Davidson Profit Margin

0.1

Share
Profit Margin 
 = 
Net Income 
Revenue 
X
100 
More About Profit Margin | All Equity Analysis

Current Harley Davidson Profit Margin

    
  11.34 %  
Most of Harley Davidson's fundamental indicators, such as Profit Margin, are part of a valuation analysis module that helps investors searching for stocks that are currently trading at higher or lower prices than their real value. If the real value is higher than the market price, Harley-Davidson is considered to be undervalued, and we provide a buy recommendation. Otherwise, we render a sell signal.

Harley Profit Margin Historical Pattern

Today, most investors in Harley Davidson Stock are looking for potential investment opportunities by analyzing not only static indicators but also various Harley Davidson's growth ratios. Consistent increases or drops in fundamental ratios usually indicate a possible pattern that can be successfully translated into profits. However, when comparing two companies, knowing each company's profit margin growth rates may not be enough to decide which company is a better investment. That's why investors frequently use a static breakdown of Harley Davidson profit margin as a starting point in their analysis.
 Harley Davidson Profit Margin 
Share
      Timeline 
In a nutshell, Profit Margin indicator shows the amount of money the company makes from total sales or revenue. It can provide a good insight into companies in the same sector, as well as help to identify trends of a company from year to year.
Compare to competition

Harley Operating Margin

Operating Margin

16.63

Share
Harley Davidson Operating Margin is projected to drop slightly based on the last few years of reporting. The past year's Operating Margin was at 15.43
Based on the latest financial disclosure, Harley-Davidson has a Profit Margin of 11.34%. This is 350.0% higher than that of the Consumer Cyclical sector and notably higher than that of the Recreational Vehicles industry. The profit margin for all United States stocks is notably lower than that of the firm.

Harley-Davidson Fundamental Drivers Relationships

Comparative valuation techniques use various fundamental indicators to help in determining Harley Davidson's current stock value. Our valuation model uses many indicators to compare Harley Davidson value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Harley Davidson competition to find correlations between indicators driving Harley Davidson's intrinsic value. More Info.
Harley-Davidson is one of the top stocks in gross profit category among related companies. It is one of the top stocks in book value per share category among related companies . The ratio of Gross Profit to Book Value Per Share for Harley-Davidson is about  136,429,608 . Harley Davidson Gross Profit is projected to decrease significantly based on the last few years of reporting. The past year's Gross Profit was at 1.88 Billion. Comparative valuation analysis is a catch-all model that can be used if you cannot value Harley Davidson by discounting back its dividends or cash flows. This model doesn't attempt to find an intrinsic value for Harley Davidson's Stock . Still, instead, it compares the stock's price multiples to a benchmark or nearest competition to determine if the stock is relatively undervalued or overvalued. The reason why the comparable model can be used in almost all circumstances is due to the vast number of multiples that can be utilized, such as the price-to-earnings (P/E), price-to-book (P/B), price-to-sales (P/S), price-to-cash flow (P/CF), and many others. The P/E ratio is the most commonly used of these ratios because it focuses on the Harley Davidson's earnings, one of the primary drivers of an investment's value.

Harley Return On Asset Peer Comparison

Stock peer comparison is one of the most widely used and accepted methods of equity analyses. It analyses Harley Davidson's direct or indirect competition against its Return On Asset to detect undervalued stocks with similar characteristics or determine the stocks which would be a good addition to a portfolio. Peer analysis of Harley Davidson could also be used in its relative valuation, which is a method of valuing Harley Davidson by comparing valuation metrics of similar companies.
Harley Davidson is currently under evaluation in return on asset category among related companies.

Harley Davidson Current Valuation Drivers

We derive many important indicators used in calculating different scores of Harley Davidson from analyzing Harley Davidson's financial statements. These drivers represent accounts that assess Harley Davidson's ability to generate profits relative to its revenue, operating costs, and shareholders' equity. Below are some of Harley Davidson's important valuation drivers and their relationship over time.
201720182019202020212022 (projected)
Net Income Per Employee89.96 K100.27 K75.65 K249112.07 K110.92 K
Revenue Per Employee973.66 K1.08 M957.46 K777.56 K920.05 K870.36 K
Average Assets10.21 B10.5 B10.61 B12.21 B11.12 B11.84 B
Earnings Before Interest Taxes and Depreciation Amortization EBITDA894.84 M717.51 M588.49 M15.39 M850.21 M815.93 M
Earnings Before Interest Taxes and Depreciation Amortization USD894.84 M717.51 M588.49 M15.39 M850.21 M815.93 M
Earnings before Tax863.84 M686.63 M557.41 M(15.73 M)819.24 M786.71 M
Average Equity1.94 B2.02 B1.84 B1.7 B2.26 B2.16 B
Enterprise Value14.8 B11.69 B12.24 B11.44 B10.84 B11.74 B
Free Cash Flow798.77 M992.4 M686.83 M1.05 B855.52 M930.82 M
Invested Capital13.01 B13.36 B13.86 B13.59 B12.56 B13.85 B
Invested Capital Average13.25 B13.07 B13.52 B13.85 B12.78 B14.02 B
Market Capitalization8.56 B5.56 B5.74 B5.63 B5.8 B6.87 B
Tangible Asset Value9.92 B10.61 B10.46 B11.94 B10.99 B11.64 B
Working Capital726.57 M886.84 M1.01 B1.86 B1.21 B1.22 B

Harley Fundamentals

About Harley Davidson Fundamental Analysis

The Macroaxis Fundamental Analysis modules help investors analyze Harley-Davidson's financials across various querterly and yearly statements, indicators and fundamental ratios. We help investors to determine the real value of Harley Davidson using virtually all public information available. We use both quantitative as well as qualitative analysis to arrive at the intrinsic value of Harley-Davidson based on its fundamental data. In general, a quantitative approach, as applied to this company, focuses on analyzing financial statements comparatively, whereas a qaualitative method uses data that is important to a company's growth but cannot be measured and presented in a numerical way.
Please read more on our fundamental analysis page.
Last ReportedProjected for 2022
Cost of Revenue3.5 B3.3 B
Revenues5.3 B5.1 B
Revenue to Assets 0.48  0.58 
Revenue Per Employee920.1 K870.4 K
The company operates in two segments, Motorcycles and Related Products and Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. It employs 5800 people.

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Our tools can tell you how much better you can do entering a position in Harley Davidson without increasing your portfolio risk or giving up expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate.risk-adjusted returns of your individual positions relative to your overall portfolio.

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Please check Harley Davidson Piotroski F Score and Harley Davidson Altman Z Score analysis. Note that the Harley-Davidson information on this page should be used as a complementary analysis to other Harley Davidson's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Aroon Oscillator module to analyze current equity momentum using Aroon Oscillator and other momentum ratios.

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When running Harley-Davidson price analysis, check to measure Harley Davidson's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Harley Davidson is operating at the current time. Most of Harley Davidson's value examination focuses on studying past and present price action to predict the probability of Harley Davidson's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Harley Davidson's price. Additionally, you may evaluate how the addition of Harley Davidson to your portfolios can decrease your overall portfolio volatility.
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Is Harley Davidson's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
-0.14
Market Capitalization
4.7 B
Quarterly Revenue Growth YOY
0.051
Return On Assets
0.0445
Return On Equity
0.27
The market value of Harley-Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine Harley Davidson value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.