Kelly Bennett - Netflix Chief Marketing Officer


USD 238.36  6.81  2.78%   

Mr. Kelly Bennett is a Chief Marketing Officer of Netflix, Inc. Mr. Kelly Bennett became Netflix Chief Marketing Officer in 2012 after nearly a decade at Warner Bros. where he was most recently Vice President Interactive, World Wide Marketing with the pictures group, leading international online campaigns for Warner Bros. movies. Before that, Mr. Bennett ran digital marketing for Warner Bros. Pictures in Europe, the Middle East and Africa and worked in promotion and business development at the company. He previously held executive positions at Dow Jones International and Ignition Media as well as being a partner in online marketing agency Cimex Media. The Canadaborn Bennett is a graduate of Simon Fraser University.
Age: 45  Executive Since 2012      
408 540-3700

Netflix Management Efficiency

Netflix has return on total asset (ROA) of 8.5 % which means that it generated profit of $8.5 on every $100 spent on asset. This is normal as compared to the sector avarege. Similarly, it shows return on stockholders equity (ROE) of 30.93 %, meaning that it created $30.93 on every $100 dollars invested by stockholders. Netflix management efficiency ratios could be used to measure how well the company manages its routine affairs as well as how well it operates its assets and liabilities. Netflix Return on Investment is fairly stable at the moment as compared to the past year. Netflix reported Return on Investment of 21.14 in 2021. Return on Invested Capital is likely to rise to 0.38 in 2022, whereas Return on Average Assets are likely to drop 10.06 in 2022. Netflix Total Assets are fairly stable at the moment as compared to the past year. Netflix reported Total Assets of 44.58 Billion in 2021. Assets Non Current is likely to rise to about 36.6 B in 2022, whereas Current Assets are likely to drop slightly above 6.5 B in 2022.
The company currently holds 16.91 B in liabilities with Debt to Equity (D/E) ratio of 0.89, which is about average as compared to similar companies. Netflix has a current ratio of 1.02, suggesting that it may not be capable to disburse its financial obligations when due. Debt can assist Netflix until it has trouble settling it off, either with new capital or with free cash flow. So, Netflix's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Netflix sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Netflix to invest in growth at high rates of return. When we think about Netflix's use of debt, we should always consider it together with cash and equity.

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It offers TV series, documentaries, feature films, and mobile games across various genres and languages. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California. Netflix operates under Entertainment classification in the United States and is traded on NASDAQ Exchange. It employs 11300 people. Netflix (NFLX) is traded on NASDAQ Exchange in USA and employs 11,300 people.

Netflix Leadership Team

Elected by the shareholders, the Netflix's board of directors comprises two types of representatives: Netflix inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Netflix. The board's role is to monitor Netflix's management team and ensure that shareholders' interests are well served. Netflix's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Netflix's outside directors are responsible for providing unbiased perspectives on the board's policies.
Spencer Neumann, CFO
Theodore Sarandos, Chief Content Officer
David Wells, CFO
George Battle, Independent Director
David Hyman, General Counsel and Secretary
Reed Hastings, Founder, Chairman, CEO and President and Member of Stock Option Committee
Greg Peters, Chief Streaming and Partnerships Officer
Timothy Haley, Independent Director
Jessica Neal, Chief Talent Officer
Neil Hunt, Chief Product Officer
Jay Hoag, Lead Independent Director
Gregory Peters, Chief Product Officer
Ann Mather, Independent Director
Bradford Smith, Independent Director
Susan Rice, Director
Kelly Bennett, Chief Marketing Officer
Jackie LeeJoe, Chief Marketing Officer
Anne Sweeney, Director
Rachel Whetstone, Chief Communications Officer
Leslie Kilgore, Non-Executive Director
Mathias Dopfner, Director
Richard Barton, Independent Director
Jonathan Friedland, Chief Communications Officer
Rodolphe Belmer, Director
Tawni Cranz, Chief Talent Officer

Netflix Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Netflix a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.

Netflix Investors Sentiment

The influence of Netflix's investor sentiment on the probability of its price appreciation or decline could be a good factor in your decision-making process regarding taking a position in Netflix. The overall investor sentiment generally increases the direction of a stock movement in a one-year investment horizon. However, the impact of investor sentiment on the entire stock markets does not have a solid backing from leading economists and market statisticians.
Investor biases related to Netflix's public news can be used to forecast risks associated with investment in Netflix. The trend in average sentiment can be used to explain how an investor holding Netflix can time the market purely based on public headlines and social activities around Netflix. Please note that most equiteis that are difficult to arbitrage are affected by market sentiment the most.
Netflix's market sentiment shows the aggregated news analyzed to detect positive and negative mentions from the text and comments. The data is normalized to provide daily scores for Netflix's and other traded tickers. The bigger the bubble, the more accurate is the estimated score. Higher bars for a given day show more participation in the average Netflix's news discussions. The higher the estimated score, the more favorable is the investor's outlook on Netflix.

Netflix Implied Volatility

Netflix's implied volatility exposes the market's sentiment of Netflix stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Netflix's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Netflix stock will not fluctuate a lot when Netflix's options are near their expiration.
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Netflix in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Netflix's short interest history, or implied volatility extrapolated from Netflix options trading.

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Additionally, see Stocks Correlation. Note that the Netflix information on this page should be used as a complementary analysis to other Netflix's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Balance Of Power module to check stock momentum by analyzing Balance Of Power indicator and other technical ratios.

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Is Netflix's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Netflix. If investors know Netflix will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Netflix listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
Market Capitalization
107.2 B
Quarterly Revenue Growth YOY
Return On Assets
Return On Equity
The market value of Netflix is measured differently than its book value, which is the value of Netflix that is recorded on the company's balance sheet. Investors also form their own opinion of Netflix's value that differs from its market value or its book value, called intrinsic value, which is Netflix's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Netflix's market value can be influenced by many factors that don't directly affect Netflix's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Netflix's value and its price as these two are different measures arrived at by different means. Investors typically determine Netflix value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Netflix's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.