David Cox - Harley Davidson President

HOG
 Stock
  

USD 31.44  0.65  2.03%   

  President
Mr. David Cox is Senior Vice President Consumer Retail Experience, HarleyDavidson Motor Company of the Company. Mr. Cox became our Senior Vice President Consumer Retail Experience in January 2019. Prior to joining the company, from 2016 to 2018, Mr. Cox was a principal of Go Intellectual Capital, a consulting firm, where he was responsible for developing integrated retail consumer experiences for a variety of companies. From 2013 to 2015, Mr. Cox was the Senior Vice President of Retail at Columbia Sportswear Company where he was responsible for leading its brickandmortar retail and ecommerce strategy and operations in the U.S., Europe and Canada.
Age: 49  President Since 2019      
414 342-4680  www.harley-davidson.com

Harley Davidson Management Efficiency

Harley-Davidson has Return on Asset of 4.39 % which means that on every $100 spent on asset, it made $4.39 of profit. This is considered to be average in the sector. In the same way, it shows return on shareholders equity (ROE) of 27.35 %, implying that it generated $27.35 on every 100 dollars invested. Harley Davidson management efficiency ratios could be used to measure how well the company manages its routine affairs as well as how well it operates its assets and liabilities. Harley Davidson Return on Average Assets are projected to slightly decrease based on the last few years of reporting. The past year's Return on Average Assets were at 0.05. Harley Davidson Current Assets are projected to increase significantly based on the last few years of reporting. The past year's Current Assets were at 4.55 Billion. The current year Assets Non Current is expected to grow to about 6.8 B, whereas Total Assets Per Share are forecasted to decline to 61.25.
The company has 6.61 B in debt with debt to equity (D/E) ratio of 2.64, meaning that the company heavily relies on borrowing funds for operations. Harley-Davidson has a current ratio of 1.31, which is typical for the industry and considered as normal. Debt can assist Harley Davidson until it has trouble settling it off, either with new capital or with free cash flow. So, Harley Davidson's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Harley-Davidson sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Harley to invest in growth at high rates of return. When we think about Harley Davidson's use of debt, we should always consider it together with cash and equity.

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The company operates in two segments, Motorcycles and Related Products and Financial Services. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Harley Davidson operates under Recreational Vehicles classification in the United States and is traded on New York Stock Exchange. It employs 5800 people. Harley-Davidson (HOG) is traded on New York Stock Exchange in USA. It is located in 3700 West Juneau Avenue, Milwaukee, WI 53208, United States and employs 5,800 people. Harley-Davidson was previously known as HARLEY-DAVIDSON INC and was traded on New York Stock Exchange under the symbol HDI. Harley Davidson is listed under Consumer Goods category by Fama And French industry classification.

Harley-Davidson Leadership Team

Elected by the shareholders, the Harley Davidson's board of directors comprises two types of representatives: Harley Davidson inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Harley. The board's role is to monitor Harley Davidson's management team and ensure that shareholders' interests are well served. Harley Davidson's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Harley Davidson's outside directors are responsible for providing unbiased perspectives on the board's policies.
Tchernavia Rocker, Vice President - Human Resources
Donald James, Director
Troy Alstead, Independent Director
Luke Mansfield, Vice President and Chief Strategy Officer
Tori Termaat, Chief Human Resource Officer
Matthew Levatich, President, Chief Executive Officer, Director
Sean Cummings, Senior Vice President - Global Demand of HDMC
Allan Golston, Independent Director
Paul Krause, Chief Compliance Officer, Vice President, Secretary, Chief Legal Officer
Ryan Morrissey, Chief Electric Vehicle Officer
Paul Jones, Chief Compliance Officer, VP, General Counsel and Secretary
Edel Coyne, Chief Commercial Officer
Brian Niccol, Independent Director
Sara Levinson, Independent Director
J Thomas, Vice President Treasurer
John Baker, General Manager - Corporate Strategy, Business Development and Sustainability of the Motor Company
James Norling, Independent Director
Norman Linebarger, Independent Presiding Director
Jonathan Root, Senior Vice President - Harley-Davidson Financial Services
George Conrades, Independent Director
Maryrose Sylvester, Independent Director
Jagdish Krishnan, Chief Digital Officer
Michelle Kumbier, Senior Vice President - Motor Company Product & Operations of HDMC
Gina Goetter, Chief Financial Officer
Tonit Calaway, Vice President - Human Resources
Michael Cave, Non-Executive Independent Chairman of the Board
Richard Beattie, Independent Director
Joanne Bischmann, Vice President - Communications
John Olin, Chief Financial Officer, Senior Vice President
Lawrence Hund, Chairman of the board of Harley-Davidson Financial Services and Chief Commercial Officer of Harley-Davidson Motor Company, Inc
R Anderson, Independent Director
Jochen Zeitz, Chairman of the Board, Acting President and Chief Executive Officer
John Anderson, Independent Director
James Farley, Independent Director
Heather Malenshek, Senior Vice President Marketing and Brand, Harley-Davidson Motor Company
George Miles, Independent Director
Bryan Niketh, Senior Vice President - Product and Operations
Jared Dourdeville, Independent Director
Darrell Thomas, Interim Chief Financial Officer, Vice President, Treasurer
David Cox, Senior Vice President Consumer Retail Experience, Harley-Davidson Motor Company
Julie Anding, Vice President - Inclusive Stakeholder Management

Harley Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Harley Davidson a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.

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Is Harley Davidson's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
-0.14
Market Capitalization
4.7 B
Quarterly Revenue Growth YOY
0.051
Return On Assets
0.0445
Return On Equity
0.27
The market value of Harley-Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine Harley Davidson value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.