Kellogg Stock Buy Hold or Sell Recommendation


USD 72.95  0.55  0.76%   

Taking into account the 90-day investment horizon and your above-average risk tolerance, our recommendation regarding Kellogg Company is 'Strong Hold'. Macroaxis provides Kellogg buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg's available fundamental, technical, and predictive indicators you will find on this site.
The advice is provided from Kellogg's buy-and-hold perspective. Please see Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. We conduct extensive research on individual companies such as Kellogg and provide practical buy, sell, or hold advice based on selected investing horizon and risk tolerance towards Kellogg Company.

Execute Kellogg Buy or Sell Advice

The Kellogg recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Kellogg Company. Macroaxis does not own or have any residual interests in Kellogg Company or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Kellogg's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell KelloggBuy Kellogg
Strong Hold



Hype Condition


Current Valuation


Odds of Distress


Economic Sensitivity


Analyst Consensus


Financial Strenth (F Score)


Financial Leverage


Reporting Quality (M-Score)

For the selected time horizon Kellogg Company has a Risk Adjusted Performance of 5.0E-4, Jensen Alpha of (0.035515), Total Risk Alpha of (0.08) and Treynor Ratio of (0.026916)
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our investment recommendation engine determines the firm's potential to grow exclusively from the perspective of an investors' current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals, including its current ratio, total asset, and the relationship between the net income and price to earnings to growth . Given that Kellogg Company has a price to book of 5.80 X, we recommend you to check Kellogg market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Kellogg Trading Alerts and Improvement Suggestions

The company has accumulated 6.26 B in total debt with debt to equity ratio (D/E) of 1.56, which looks OK as compared to the sector. Kellogg Company has a current ratio of 0.73, which means it has a negative working capital and may have difficulties to pay out interest payments when they become due. Debt can assist Kellogg until it has trouble settling it off, either with new capital or with free cash flow. So, Kellogg's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Kellogg Company sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Kellogg to invest in growth at high rates of return. When we think about Kellogg's use of debt, we should always consider it together with cash and equity.
Over 85.0% of Kellogg shares are owned by institutional investors
Latest headline from Kellogg Makes Morningstar List of Undervalued Stocks - TheStreet

Kellogg Returns Distribution Density

The distribution of Kellogg's historical returns is an attempt to chart the uncertainty of Kellogg's future price movements. The chart of the probability distribution of Kellogg stock daily returns describes the distribution of returns around its average expected value. We use Kellogg Company price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Kellogg returns is essential to provide solid investment advice for Kellogg.
Mean Return-0.0003Value At Risk-2.57
Potential Upside2.01Standard Deviation1.62
   Return Density   
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Kellogg historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

Kellogg Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Kellogg or Food Products sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Kellogg's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Kellogg stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
Alpha over NYSE Composite
Beta against NYSE Composite0.38
Overall volatility
Information ratio -0.05

Kellogg Volatility Alert

Kellogg Company exhibits very low volatility with skewness of -2.24 and kurtosis of 9.47. However, we advise investors to further study Kellogg Company technical indicators to ensure that all market info is available and is reliable. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Kellogg's stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Kellogg's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different stocks as prices fall.

Kellogg Fundamentals Vs Peers

Comparing Kellogg's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Kellogg's direct or indirect competition across all of the common fundamentals between Kellogg and the related equities. This way, we can detect undervalued stocks with similar characteristics as Kellogg or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Kellogg's fundamental indicators could also be used in its relative valuation, which is a method of valuing Kellogg by comparing valuation metrics with those of similar companies.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition
FundamentalsKelloggPeer Average
Return On Equity0.34 %(0.31) %
Return On Asset0.07 %(0.14) %
Profit Margin0.10 %(1.27) %
Operating Margin0.13 %(5.51) %
Current Valuation31.75 B16.62 B
Shares Outstanding341.28 M571.82 M
Shares Owned by Insiders7.00 %10.09 %
Shares Owned by Institutions85.26 %39.21 %
Number of Shares Shorted11.3 M4.71 M
Price to Earning16.74 X28.72 X
Price to Book5.80 X9.51 X
Price to Sales1.67 X11.42 X
Revenue14.18 B9.43 B
Gross Profit4.6 B27.38 B
EBITDA2.65 B3.9 B
Net Income1.49 B570.98 M
Cash and Equivalents286 M2.7 B
Cash per Share1.10 X5.01 X
Total Debt6.26 B5.32 B
Debt to Equity1.56 %48.70 %
Current Ratio0.74 X2.16 X
Book Value Per Share12.55 X1.93 K
Cash Flow from Operations1.7 B971.22 M
Short Ratio4.40 X4.00 X
Earnings Per Share4.35 X3.12 X
Price to Earnings To Growth2.95 X4.89 X
Target Price73.24
Number of Employees31 K18.84 K
Market Capitalization24.9 B19.03 B
Total Asset18.18 B29.47 B
Retained Earnings7.23 B9.33 B
Working Capital(2.5 B)1.48 B
   Sale by Kellogg W K Foundation Trust of 100000 shares of Kellogg [view details]

About Kellogg Buy or Sell Advice

When is the right time to buy or sell Kellogg Company? Buying financial instruments such as Kellogg Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
 2012 2016 2017 2022 (projected)
Receivables1.43 B1.21 B1.37 B1.47 B
Inventories1.4 B1.24 B1.22 B1.38 B

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Please see Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. You can also try Competition Analyzer module to analyze and compare many basic indicators for a group of related or unrelated entities.

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Is Kellogg's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Kellogg. If investors know Kellogg will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Kellogg listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
Market Capitalization
24.9 B
Quarterly Revenue Growth YOY
Return On Assets
Return On Equity
The market value of Kellogg Company is measured differently than its book value, which is the value of Kellogg that is recorded on the company's balance sheet. Investors also form their own opinion of Kellogg's value that differs from its market value or its book value, called intrinsic value, which is Kellogg's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Kellogg's market value can be influenced by many factors that don't directly affect Kellogg's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Kellogg's value and its price as these two are different measures arrived at by different means. Investors typically determine Kellogg value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Kellogg's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.