Better Stock Buy Hold or Sell Recommendation

BTTR -  USA Stock  

USD 2.78  0.17  5.76%

Given the investment horizon of 90 days and your above-average risk tolerance, our recommendation regarding Better Choice is 'Hold'. Macroaxis provides Better Choice buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding BTTR positions. The advice algorithm takes into account all of Better Choice's available fundamental, technical, and predictive indicators you will find on this site.

Better Advice 

The advice is provided from Better Choice's buy-and-hold perspective. Continue to Better Choice Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. We conduct extensive research on individual companies such as Better and provide practical buy, sell, or hold advice based on selected investing horizon and risk tolerance towards Better Choice.

Execute Better Choice Buy or Sell Advice

The Better recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Better Choice. Macroaxis does not own or have any residual interests in Better Choice or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Better Choice's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell Better ChoiceBuy Better Choice


Moderately volatileDetails

Hype Condition

Under hypedDetails

Current Valuation


Odds of Distress

Below AverageDetails

Economic Sensitivity

Follows the market closelyDetails

Analyst Consensus

Strong BuyDetails

Financial Strenth (F Score)


Financial Leverage


Reporting Quality (M-Score)

Unlikely ManipulatorDetails
For the selected time horizon Better Choice has a Risk Adjusted Performance of 0.0126, Jensen Alpha of (0.008643), Total Risk Alpha of (0.24), Sortino Ratio of (0.004621) and Treynor Ratio of 0.0299
We provide trade advice to complement the prevailing expert consensus on Better Choice. Our dynamic recommendation engine uses a multidimensional algorithm to analyze the company's potential to grow using all technical and fundamental data available at the time. To make sure Better Choice is not overpriced, please confirm all Better Choice fundamentals, including its ebitda, as well as the relationship between the current ratio and beta . Please also double-check Better Choice shares owned by institutions to validate your buy or sell decision is consistent with all fundamental data available and that the company can sustain itself in the current economic cycle.

Better Choice Trading Alerts and Improvement Suggestions

Better Choice has very high historical volatility over the last 90 days
Better Choice was previously known as Better Choice Co and was traded on NYSEMKT Exchange under the symbol SENZ.
The company reported the previous year's revenue of 44.31 M. Net Loss for the year was (21.72 M) with profit before overhead, payroll, taxes, and interest of 17 M.
Better Choice currently holds about 26.05 M in cash with (11.3 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.89.
Better Choice has a frail financial position based on the latest SEC disclosures
Latest headline from Better Choice exotic insider transaction detected

Better Choice current analysts advice

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Better analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Better analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target Mean Price8.67
Target Median Price9.00
Target High Price10.00
Recommendation Mean2.00
Number Of Analyst Opinions3
Target Low Price7.00
Average Consensus Strong Buy
The consensus estimates and target price estimation comprises individual analyst assessments, and may or may not mutch the Macroaxis buy or sell advice. It is determined by taking an average of all analyst recommendations and classifying them as Strong Buy, Buy, Hold, or Sell.

Better Choice Returns Distribution Density

The distribution of Better Choice's historical returns is an attempt to chart the future uncertainty of Better Choice's future price movements. The chart of the probability distribution of Better Choice stock daily returns describes the distribution of returns around its average expected value. We use Better Choice price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Better Choice returns is essential to provide solid investment advice for Better Choice stock.
Mean Return0.0233Value At Risk-12.5
Potential Upside14.81Standard Deviation8.68
 Return Density 
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Better Choice historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

Better Stock Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Better Choice is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Better Choice backward and forwards among themselves. Better Choice's institutional investor refers to the entity that pools money to purchase Better Choice's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Security TypeSharesValue
Brandywine Global Investment Management LlcCommon Shares977.2 K3.6 M
Polar Asset Management Partners IncCommon Shares450 K1.7 M
Perkins Capital Management IncCommon Shares290.5 K1.1 M
Creative PlanningCommon Shares284.7 K1.1 M
Vanguard Group IncCommon Shares277.1 KM
Putnam Investments LlcCommon Shares270.7 KM
Cruiser Capital Advisors LlcCommon Shares270.7 KM
Note, although Better Choice's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Better Choice Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Better Choice or Consumer Defensive sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Better Choice stock's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Better stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
Alpha over DOW
Beta against DOW0.45
Overall volatility
Information ratio -0.0041

Better Choice Volatility Alert

Better Choice is displaying above-average volatility over the selected time horizon. Investors should scrutinize Better Choice independently to ensure intended market timing strategies are aligned with expectations about Better Choice volatility. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Better Choice's stock risk against market volatility during both bullying and bearish trends. The higher level of volatility that comes with bear markets can directly impact Better Choice's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different stocks as prices fall.

Better Choice Implied Volatility

Better Choice's implied volatility exposes the market's sentiment of Better Choice stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Better Choice's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Better Choice stock will not fluctuate a lot when Better Choice's options are near their expiration.

Better Choice Fundamentals Vs Peers

Comparing Better Choice's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Better Choice's direct or indirect competition across all of the common fundamentals between Better Choice and the related equities. This way, we can detect undervalued stocks with similar characteristics as Better Choice or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Better Choice's fundamental indicators could also be used in its relative valuation, which is a method of valuing Better Choice by comparing valuation metrics with those of similar companies.
 Better Than Average     
 Worse Than Average Compare Better Choice to competition
FundamentalsBetter ChoicePeer Average
Return On Equity(75.14) %(0.31) %
Return On Asset(14.87) %(0.14) %
Profit Margin(48.10) %(1.27) %
Operating Margin(34.56) %(5.51) %
Current Valuation77.71 M16.62 B
Shares Outstanding29.24 M571.82 M
Shares Owned by Insiders1.85 %10.09 %
Shares Owned by Institutions24.96 %39.21 %
Number of Shares Shorted66.82 K4.71 M
Price to Book1.30 X9.51 X
Price to Sales1.83 X11.42 X
Revenue44.31 M9.43 B
Gross Profit17 M27.38 B
EBITDA(13.61 M)3.9 B
Net Income(21.72 M)570.98 M
Cash and Equivalents26.05 M2.7 B
Cash per Share0.89 X5.01 X
Total Debt10.48 M5.32 B
Debt to Equity0.17 %48.70 %
Current Ratio7.39 X2.16 X
Book Value Per Share2.14 X1.93 K
Cash Flow from Operations(11.3 M)971.22 M
Short Ratio0.47 X4.00 X
Earnings Per Share(1.48) X3.12 X
Number of Employees4518.84 K
Market Capitalization81.29 M19.03 B
Z Score4.28.72
   Better Choice exotic insider transaction detected [view details]

Better Choice Market Momentum

Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Better . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
Accumulation Distribution2004.56
Daily Balance Of Power(0.50)
Rate Of Daily Change0.94
Day Median Price2.9
Day Typical Price2.86
Market Facilitation Index0.0
Price Action Indicator(0.21)

About Better Choice Buy or Sell Advice

When is the right time to buy or sell Better Choice? Buying financial instruments such as Better Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the stock market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Although Better Choice investors may find it confusing at the beginning, most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
 2019 2020 2021 2022 (projected)
Current Assets17.58 M17.56 M20.2 M21.79 M
Total Assets53.53 M51.25 M58.94 M63.59 M

Use Investing Ideas to Build Portfolios

In addition to having Better Choice in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.

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Industrial Metal Mining Theme
Fama and French focuses on testing asset pricing under different economic assumptions. Industrial Metal Mining theme has 61 constituents.
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Continue to Better Choice Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. Note that the Better Choice information on this page should be used as a complementary analysis to other Better Choice's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Balance Of Power module to check stock momentum by analyzing Balance Of Power indicator and other technical ratios.

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When running Better Choice price analysis, check to measure Better Choice's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Better Choice is operating at the current time. Most of Better Choice's value examination focuses on studying past and present price action to predict the probability of Better Choice's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Better Choice's price. Additionally, you may evaluate how the addition of Better Choice to your portfolios can decrease your overall portfolio volatility.
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Is Better Choice's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Better Choice. If investors know Better will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Better Choice listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Better Choice is measured differently than its book value, which is the value of Better that is recorded on the company's balance sheet. Investors also form their own opinion of Better Choice's value that differs from its market value or its book value, called intrinsic value, which is Better Choice's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Better Choice's market value can be influenced by many factors that don't directly affect Better Choice's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Better Choice's value and its price as these two are different measures arrived at by different means. Investors typically determine Better Choice value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Better Choice's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.